As part of an online design challenge from @designerbriefs, I created a brand identity and assets for Glisten, a Christmas home decor brand that specialises in modern and trendy festive decorations. The branding revolved around creating a modern brand identity that the young generation is drawn to: sleek and simple, yet interesting.
Brand Identity
2023
For the colour palette I went for the traditional Christmas colours, green and red, but modified by muting the colours a bit and making them darker to have more of a luxury feel. For the logo and brand materials, I created playful illustrations to appeal to the younger generation.