Kilifi Sailing Week is an annual sailing competition with three different races: the Fireball Championship, the Laser Championship and the Optimist Championship. I was tasked to create a logo that embodies all three sailboats. I created a bright colour palette that represents the different colours of the ocean, beach and the sunset and chose a bold font to accompany the illustrations.
Brand Identity
2023-2024
I designed the logo to be versatile and used in different applications such as merchandise, banners, social media and print. The logo was designed to be modern and playful, and the brand pattern was inspired by the waves of the ocean.