The owner of a speed boat was looking to make a logo for it to be placed on the side of the boat. The name of the boat is ‘Kimulimuli’, meaning Firefly in Swahili. He wanted something that would stand out amongst the sea of boat logos which predominately feature plain typefaces with just the name and ocean/boat related icons.
Brand Identity
2024
Embracing the established blue and red colour scheme of the boat itself, I carried those vibrant hues into the logo design to maintain a cohesive visual identity. I incorporated a Firefly and the outcome is a very playful and dynamic logo which stands out from all the other boat logos.